For Immediate Release
Contact: Jim Berline, jberline@berline.com
International Music Legend Mick Fleetwood Launches Mick Fleetwood Coffee Company - Direct-to-Consumer Online Coffee Company Launches First Market Test in Grand Rapids, Mich.
Longtime Hawaii Resident to Provide Blends from Hawaii, Central America and Kenya
June 24, 2022 – International music legend Mick Fleetwood today announced the launch of the Mick Fleetwood Coffee Company, a direct-to-consumer coffee company where buyers can order coffee and merchandise, and become a member of the MFCC VIP program. The company’s first market test launches today with a series of digital ads in Grand Rapids, Mich., today, pointing coffee lovers to the website www.mickfleetwoodcoffee.com. A national rollout is planned for the months following the test market.
Fleetwood, who rocketed to fame as the front man for legendary band Fleetwood Mac, has been living in Hawaii near coffee bean farms for several years. Mick Fleetwood Coffee Company will use beans grown in Hawaii, Central America and Kenya. The beans will be shipped to Flushing, Mich., where they will be ground, roasted and bagged for shipping to coffee lovers around the world. The company offers one-time purchases as well as a coffee club membership that allows members to choose the frequency of their coffee purchases.
Fleetwood’s passion for coffee matches his passion for music.
“Coffee is more than a beverage, it’s a daily ritual,” Fleetwood said. “For those who count themselves among these aficionados, Mick Fleetwood Coffee’s thoughtful selection of beans and artful approach to roasting creates a superior coffee that will be a welcome addition to their daily routine.”
Mick Fleetwood Coffee Company will use beans grown in Hawaii, Central America and Kenya. The beans will be shipped to the Roastery where they will be ground, roasted and bagged for shipping to coffee lovers around the world. The Company offers one-time purchases as well as a coffee club membership that allows members to choose the frequency of their coffee purchases.
Mick Fleetwood Coffee Company blends include:
- The Hawaiian Blend, an aromatic blend of fruits, nuts and cocoa, which delivers a medium bodied taste, low acidity and a breezy sense of the tropics.
- Its Signature Blend, a uniquely earthy and full-bodied blend of chocolate and toffee with just enough sweetness to bring it all home; and,
- The Kenyan Blend, featuring almond, caramel and a slight hint of cocoa inspiring a mellow acidity (think fresh garden tomato) and making this medium bodied creation a fan favorite.
- The Restaurant Blend will be coming soon.
The website also features branded coffee mugs and hats. Branded t-shirts, hoodies and other merchandise featuring the Mick Fleetwood Coffee Company logo will be added in the coming months.
“If coffee could go platinum, this is the stuff,” Fleetwood said. “I take my coffee as serious as I do my music. I’ve always said any coffee with my name on it has to be the finest, most savory coffee on the planet. For coffee aficionados and casual coffee drinkers alike, I’ve got a blend here with your name on it.”
About Mick Fleetwood Coffee Company
A lifelong coffee aficionado, Mick Fleetwood launched Mick Fleetwood Coffee Company in 2022 to share his passion for coffee with the world. The legendary rocker and his company are committed to producing and sharing the finest blends of coffee from beans grown around the world. Mick Fleetwood Coffee Company’s direct-to-consumer model allows coffee lovers around the globe to connect at www.mickfleetwoodcoffee.com and join in this world-class coffee experience.